Attend Discover what to expect from your GROOM’D experience.

You’ll Fit Right In

There’s nothing quite like being with people who just “get it” — your ambitions, your challenges and your talent. That’s why GROOM’D is the most highly anticipated industry event this side of the Mississippi. It’s where the best and brightest share in their love of the craft,  where business owners upskill their teams, and where forward-thinkers scout the hottest tools and techniques to stay on the leading edge of the field.

Any way you cut it, you belong here.



Best-in-Class Education

Learn new skills you can start using right away to set yourself apart with dozens of grooming seminars, live demos, hands-on CPR classes and expert-led sessions on wellness and business.

New Product Marketplace

Explore 100+ exhibitors showcasing the latest and greatest wellness products, accessories, equipment and more to give your shop an instant glow-up. Plus, get exclusive show deals and discounts!


The Southeast’s biggest grooming competitions are the stuff of legend: With over $18,000 in prizes up for grabs, be in it to win it or be a spectator and cheer on your favorites!


With so many opportunities to connect with likeminded peers, your professional circle is about to get a whole lot bigger.


Trade Show Floor Pass Options

Three pass types will be available for GROOM’D 2024. All passes grant you full access to exhibitors — select 3-Day, Weekend or Sunday only based on number of days you’d like to visit the floor:

3-Day Trade Show
Floor Pass

Friday-Sunday — $30

Weekend Trade Show Floor Pass

Saturday & Sunday — $20

Sunday Trade Show
Floor Pass

Sunday Only — $10

If you purchase an education pass, a special session or grooming contest, a 3-Day floor pass is provided for free.

Education Pass Options:

Select your preferred pass based on the days you’d like access to seminars on-site. All regular seminars
are offered on a first-come, first-seated basis.

Friday Pass: $99

Saturday Pass: $99

Sunday Pass: $75

3-Day Pass: $249 (Includes access to Friday, Saturday and Sunday regular seminars.)

Special Seminars: $85 (Sold individually and all seats are guaranteed with purchase.)

Please visit our registration page to get registered for GROOM’D and purchase your sessions.

Have more questions ABOUT ATTENDING GROOM’D?

Check out more FAQs here.