About Us

The Grooming Expo Made for Pet Professionals Like You

To succeed in the world of pet grooming, you need to keep both your business and technical skills sharp, have the right tools — and the right partners in your corner. GROOM’D exists to make all of that easier. 

We’re committed to keeping our paw on the pulse of the industry, so that we can deliver a pet trade show that connects you with today’s hottest products (and the grooming supply vendors offering them) and pet professional education to help you stay ahead. Plus, access to a vibrant community that shares your passion for your craft. Whether you’re looking to showcase your talent in our pet grooming competitions or learn the latest safety best practices, you’ve come to the right place.

FROM Atlanta Pet Fair & Conference to GROOM’D

In 2022, one of the most well-known groomers conventions got a fresh new look — and a new name. Atlanta Pet Fair & Conference was rebranded as GROOM’D, in order to more accurately reflect the excitement and creativity of the nationwide community of professionals that attends this annual show, as well as the modern grooming industry. If you were an Atlanta Pet Fair & Conference fan, great news — it’s still the show you know and love! All of the pet groomer seminars, products on the expo floor, fun-filled networking events and contests that we’re known for are still part of the experience. To learn more, check out the article in Pet Product News about the rebrand and our FAQs.

Powered by WPA

GROOM’D is the grooming-focused pet trade show presented by World Pet Association, the global pet industry’s first trade organization. For more than 70 years, WPA has provided professionals of all experience levels and in a variety of roles (suppliers, manufacturers, pet stylists, pet retailers and more) with valuable educational resources, industry news and forums that allow our community to promote the health and growth of businesses and our industry. The organization also produces SuperZoo, North America’s largest pet retail event, as well as WPA365, a virtual platform that offers training, tools, access to products and networking opportunities year-round.