Hone Your Craft.
Stock Your Salon.
Find Your People.
GROOM’D 2027 is the pet grooming event for sharper skills and a stronger bottom line. March 12-14, Atlanta.
4 Reasons to Be at GROOM’D
Confidence-Boosting Education
Learn cut, color and style techniques and marketing, customer service and pricing tips during 60 expert demos and sessions.
New Tools for Your Table
Discover the latest products — shears, accessories, shampoos and much more — from 115+ exhibitors, many offering show-only discounts.
Competitions That Inspire
Show off your signature style, or find new creative ideas to take home to your salon, in competitions with a $21K+ prize pool.
Your Place in the Grooming Community
Meet the people who get you and share your passion for pet care as you connect with 4,000+ grooming pros.
Who Comes to GROOM’D
Salon Owners/Stylists/Mobile Groomers
Everything at GROOM’D is designed with your success in mind, from a marketplace for stocking up on supplies to sessions that keep you on trend and on budget.
Pet Boarding Facility/Day Care Owners
Your clients trust you with their pets, and you can trust GROOM’D to deliver the in-person meetings with manufacturers and other pet pros that help you maintain your operational excellence.
Grooming Students
There’s no better learning experience than GROOM’D, where you can smell fragrant lotions, watch the experts at work up close, network with other groomers and find ideas you can use at your table now.
Shop New & Established Brands at GROOM’D
With 115+ exhibitors, GROOM’D has the latest in detanglers, state-of-the-art brushes and the cute bandanas that add the perfect finish touch to your grooms. Explore the exhibitor floor plan.
New for GROOM’D 2027
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How to Get to GROOM’D
Save money on airfare with GROOM’D partner Southwest Airlines. To use the discount, book via SWABIZ® using this link. Discount valid for travel 3/7/2027 – 3/16/2027.
What You Need to Know About GROOM’D 2027
- This is a trade-only event; it is not open to the public.
- Children are permitted on the show floor but must be accompanied by an adult.
- Personal pets are not allowed; only pets used for demos and contests are permitted.
- Booking travel? Discount rates end for Marriott and SpringHill Suites on February 15th and for TRU on February 20th.
“You should definitely come to learn more, get out of your own way, elevate your grooms, elevate client experience and also to mingle with other groomers.”
Elizabeth Wertz
CEO, Totally Groomy, LLC
GROOM’D FAQs
When is the next GROOM’D?
GROOM’D 2027 takes place Friday, March 12 – Sunday, March 14, 2027.
Where is GROOM’D located?
GROOM’D will be held at the Georgia International Convention Center, 2000 Convention Center Concourse, College Park, GA 30337.
Is GROOM’D open to the public?
GROOM’D is a trade-only pet grooming event for professional pet groomers and retailers who are verified upon registering for a pass.
Are pets allowed at GROOM’D?
No personal pets are allowed at the show. Only pets used for demos or contests are permitted.
Are kids allowed at GROOM’D?
Children are permitted at GROOM’D. Children of walking age must be registered and badged while on show site. Children 15 and younger must always be under adult supervision and will not be permitted on the exhibit hall show floor during exhibitor move-in or move-out hours. Lost children announcements will not be made.
Are Special Session seats reserved?
Yes, Special Session passholders are guaranteed seats at all sessions. All on-site regular sessions will be first-come, first-seated.
What trade show floor pass options are available?
There are three pass types available for GROOM’D 2027: the 3-Day Pass (Friday-Sunday), the Weekend Pass (Saturday and Sunday) and the Sunday Pass (Sunday only). Explore pass pricing.
What’s included in an education pass and how much does it cost?
You can purchase an education pass for the entire show weekend, or for each individual day. There are also Special Session passes for guaranteed seating at the sessions you want to attend, and Expert Demo passes that give you a prime seat to watch expert groomers in action. Learn more about pass pricing.
Is GROOM’D right for me?
GROOM’D is a pet grooming event designed for all pet care professionals who want to build their skills and their business within a thriving community. Attendees include salon owners, stylists, mobile groomers, students, and pet boarding facility and day care owners.
Your grooms aren’t just a service. They’re your signature. Come to GROOM’D and leave ready to make masterpieces at your salon.
Not ready yet? Get show updates and deadline reminders.
