Register for
GROOM’D 2027
Get in a grooming frame of mind,
March 12-14, in Atlanta, Georgia.
Step 1: Choose Your Trade Show Floor Pass
All GROOM’D 2027 passes grant you full access to exhibitors — select 3-Day for the full experience, our most popular Weekend pass or Sunday-only based on the number of days you’d like to visit the floor.
Step 2: Add Education
3-Day Pass
Great for learning at your own pace during the entire show.
(3-Day Show Floor Pass included)
$240
Friday
Great for kicking off the show with fresh techniques.
(3-Day Show Floor Pass included)
$99
Saturday
Great for making the most of the busiest day of the weekend.
(3-Day Show Floor Pass included)
$99
Special Sessions
Great for locking in your seat at your choice of sessions.
(3-Day Show Floor Pass included)
$100
What You Need to Know About GROOM’D 2027
- This is a trade-only event; it is not open to the public.
- Children are permitted on the show floor but must be accompanied by an adult.
- Personal pets are not allowed; only pets used for demos and contests are permitted.
- Booking travel? Discount rates end for Marriott and SpringHill Suites on February 15th and for TRU on February 20th.
“My clients are happy, my dogs are happy and all my groomers stay happy. We’re putting GROOM’D on the to-do list for all our employees.”
Adam Rossow
Co-Owner, Bark Avenue Paw Spa
GROOM’D FAQs
What are the GROOM’D 2027 show floor pass options?
There are three show floor pass types available for GROOM’D 2027: the 3-Day Pass (Friday-Sunday), the Weekend Pass (Saturday and Sunday) and the Sunday Pass (Sunday only).
Which pass is right for me?
GROOM’D offers several pass options so you have the flexibility to choose the one that suits your needs. The 3-Day Pass gives you continuous access throughout the show. The Weekend Pass offers two full days for product discovery and ordering. And the Sunday Pass lets you experience GROOM’D 2027 if you can only visit for one day.
What’s included in an education pass and how much does it cost?
You can purchase an education pass for all three days of GROOM’D 2027, or for any individual day. Additionally, the Special Session pass guarantees your seat at the sessions you want to attend, while the Expert Demos pass lets you see expert groomers in action as they walk you through the latest techniques and trends. Learn more about pricing here.
Are Special Session seats reserved?
Yes, Special Session passholders are guaranteed seats at all sessions. All on-site regular sessions will be first-come, first-seated.
Can I register for a trade show pass if I am on a contest waitlist?
In order to be on the contest waitlist, you will need to be registered first. Once you’ve registered, you can add the waitlist option in the Contests section. You are not required to purchase a show floor pass at that time, nor will you be able to print a badge. If you are added to the contest, a WPA team member will adjust your registration and provide you with an Attendee Portal link to pay the difference. If you are not added to the contest from the waitlist, you will still need to purchase a show floor pass to attend GROOM’D.
When is the last day to register for GROOM’D 2027? Can I register day of?
Registration is open through the show dates and you are free to register for a show floor pass on-site. There is no increase in pricing for on-site registration vs. early online registration.
Elevate your craft and your salon. Only at GROOM’D 2027, March 12-14, in Atlanta.
Still deciding? See why groomers come.