Why Attend
Plug into fresh trends, tools and techniques that keep your creativity flowing at GROOM’D 2026.
Buzzing with Opportunity
GROOM’D 2026 energizes you to take your grooming business or pet care facility to the next level. At the go-to event for groomers, pet care professionals and retailers alike, you’ll access the resources you need to delight your customers and boost your revenue — today and beyond.
- Boost your business savvy with marketing and customer service insights from leading pet care experts.
- Fill your shelves and toolkit with the latest must-haves from our marketplace—fresh finds your clients can’t resist.
- Elevate your grooming game with pro tips and techniques shared in expert-led education sessions.
- Shine on stage or be inspired by top grooming talent in exciting competitions that showcase the best of the best.
Who Will Be at GROOM’D?
SALON OWNERS, STYLISTS & MOBILE GROOMERS
Ignite your artistry and your profitability with the new ideas and insights you can apply to your work, no matter what stage you’re at in your grooming game.
PET BOARDING FACILITIES & DAY CARES
Drive your business forward with smart solutions to expand your services, streamline your operations, keep your customers happy and so much more.
GROOMING STUDENTS
Level-up your learning in workshops, education sessions and demos presented by top industry experts.
NEW & BELOVED INDUSTRY BRANDS
Shop your favorite products, tools and equipment and discover debuts from over 100 exhibitors.
Numbers That Pop
4,000+
Pet Pros
100+
Exhibitors
55+
Education Sessions
$29,000+
in Prize Money & Awards
Reasons to Attend
The Industry’s Best Education
Increase customer satisfaction and the profitability of your grooming business or pet care facility with access to the right resources. Through 55+ expert-led seminars, live demos and hands-on CPR sessions, you’ll master everything from trendy trims to safe pet handling to pricing strategies, keeping you at the top of your game.
New Products from 100+ Exhibitors
Searching for all the tools to elevate your grooming and wow your clients? Look no further! Plus, enjoy exclusive GROOM’D deals and discounts on shears, fashion and
accessories, wellness products and more.
Epic Grooming Competitions
Watch the nation’s top groomers in action as they compete for all the bragging rights and an incredible $29,000+ prize pool!
Networking with Passionate Industry Peers
Join your all-star GROOM’D community! Connect with 3,500+ pet pros who share your love for the craft in engaging sessions, on the show floor and at the most exciting networking events of the year.
Get to GROOM’D
We partnered with our friends at Southwest Airlines to offer GROOM’D attendees discounted fares. To use the discount, book via SWABIZ® using this link. Discount valid for travel 3/12/2026 to 3/15/2026.
GROOM’D FAQs
When is the next GROOM’D?
GROOM’D 2026 takes place Friday, March 13 – Sunday, March 15, 2026.
Where is GROOM’D located?
GROOM’D will be held at the Georgia International Convention Center, 2000 Convention Center Concourse, College Park, GA 30337.
Is GROOM’D open to the public?
GROOM’D is a trade-only event; however, children are permitted to attend. Read for details.
Are pets allowed at GROOM’D?
No personal pets are allowed at the show. Only pets used for demos or contests are allowed.
What are the Trade Show Floor Pass options available?
There are three pass types available for GROOM’D 2026: 3-Day Trade Show Floor Pass (Friday-Sunday), Weekend Trade Show Floor Pass (Saturday and Sunday) and Sunday Trade Show Floor Pass (Sunday Only).
What’s included in an Education Pass and how much does it cost?
All on-site regular seminars will be first-come, first-seated. You can view all education pass options and pricing here.