Register
for GROOM’D
Stay current. Stay creative. Stay competitive.
Find Your Spark
Don’t just register for the off-the-charts energy, surges of inspiration and $29,000+ in contest prize money and awards. Register to get ahead of the curve and stay there. Give your business a jolt with:
- Successful business strategies straight from the industry experts
- Cutting-edge grooming tools and products on the show floor
- High-powered networking events that strengthen your connections to a vibrant community of grooming pros like you
- New skills and techniques on display in the grooming competitions, which are bigger and better than ever
Trade Show Floor Pass Options
Three pass types are available for GROOM’D 2026. All passes grant you full access to exhibitors — select 3-Day, Weekend or Sunday-only based on the number of days you’d like to visit the floor.
3-DAY
Trade Show Floor Pass
WEEKEND
Trade Show Floor Pass
SUNDAY
Trade Show Floor Pass
Education Pass Options
Plug into pet grooming insights with the right education pass for your goals! Simply make your selection based on the days you want to dive into regular seminars on-site, which are offered on a first-come, first-seated basis.
- FriDAY PASsIncludes access to regular seminars for one day. Priced at $99.
- SATURDAY PASsIncludes access to regular seminars for one day. Priced at $99.
- SUNDAY PASsIncludes access to regular seminars for one day. Priced at $75.
- 3-Day PassIncludes access to Friday, Saturday and Sunday regular seminars. Priced at $249.
- Special SessionsSold individually and all seats are guaranteed with purchase. Priced at $100.
- Expert Demos on the Show FloorSold individually and all seats are guaranteed with purchase. Priced at $150.
High Energy. High Impact.
“[GROOM’D] just re-energizes you, I’m really looking forward to going back to work next week with all the new toys and knowledge that we have.”
— Ruth Goodman, Owner of Gulf Beaches Grooming, LLC
“There’s definitely value in coming and seeing live demonstrations, being able to engage and ask questions. That’s something you can’t get online. And of course, stocking up on supplies, there’s nothing like doing that in person.”
— David Semper, Owner of Semper Doodles & Supreme Grooming
GROOM’D FAQs
When is the next GROOM’D?
GROOM’D 2026 takes place Friday, March 13 – Sunday, March 15, 2026.
Where is GROOM’D located?
GROOM’D will be held at the Georgia International Convention Center, 2000 Convention Center Concourse, College Park, GA 30337.
Is GROOM’D open to the public?
GROOM’D is a trade-only event; however, children are permitted to attend. Read for details.
Are pets allowed at GROOM’D?
No personal pets are allowed at the show. Only pets used for demos or contests are allowed.
What are the Trade Show Floor Pass options available?
There are three pass types available for GROOM’D 2026: 3-Day Trade Show Floor Pass (Friday-Sunday), Weekend Trade Show Floor Pass (Saturday and Sunday) and Sunday Trade Show Floor Pass (Sunday Only).
What’s included in an Education Pass and how much does it cost?
All on-site regular seminars will be first-come, first-seated. You can view all education pass options and pricing here.